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YuMe Improves Mobile SDK For Nielsen Online

Tuesday, May 13, 2014 5:01:00 AM PDT | VentureDeal

   Redwood City, CA  --  Video advertising technology company YuMe (NYSE: YUME) has announced enhancements to its Audience-Aware software development kit (SDK).

The new additions will include the ability to use Nielsen Online Campaigns Ratings for mobile to enable users to cross-screen demographic targeting and measurement.

YuMe says it added the capability due to its "unique combination of device-integrated SDKs, proprietary modeling and data sciences capabilities..."

The company also stated that reaching specific demographics on mobile devices has been hampered by a lack of industry standards.

The new solution promises to enable YuMe to measure audience composition in addition to delivery metrics.

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