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SweetLabs Launches OEM App Install Platform

Monday, May 19, 2014 5:15:00 AM PDT | VentureDeal
   San Diego, California  --  Software technology company SweetLabs has announced the launch of a new cloud-based service and client-side software platform.

Called the App Install Platform, the new system aims to help Android and Windows device manufacturers (OEMs) increase their per-unit margins by targeting in delivering relevant apps in real-time, rather than preloaded on phones.

The platform consists of an application ad server, ad network, analytics and customizable touch points and APIs for OEMs.

Jim Geison, VP of Business Development at SweetLabs, said, "With our App Install Platform, OEMs can...deliver a tax app during tax season, a new game the day it comes out, or a completely localized set of apps - all from a single device image."

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