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Boomerang Commerce Launches Price Optimizer

Tuesday, May 6, 2014 5:00:00 AM PDT | VentureDeal
   New York, NY  --  Ecommerce technology company Boomerang Commerce has announced the launch of a new pricing solution for online retailers.

Called Dynamic Price Optimizer, the system enables retailers to competitively price millions of products in real-time.

The application consists of a competitive intelligence system and an internal profitability system and provides a framework for obtaining the optimal balance between the two.

Boomerang says that its system has resulted in a 5% revenue lift for many of its customers and has improved under-performing categories.

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