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Chartboost Launches Three New Products

Wednesday, June 11, 2014 5:00:00 AM PDT | VentureDeal
   San Francisco, California  --  Mobile game technology company Chartboost has announced the launch of three new targeting and monetization products for mobile game developers.

The three new products are: Post-Install Analytics (PIA), Retargeting and Newsfeed.

Post-Install Analytics (PIA) measures player activity and engagement to provide developers with the information they need to optimize their ROI.

The Retargeting product utilizes PIA to enable developers to target players who installed the game based and their playing and paying it behavior.

The Newsfeed product enables developers to provide in-game messaging tools to engage and retain their players through real-time communication.

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