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TechTarget Launches SPOKE Intelligence Branding

Thursday, June 12, 2014 5:00:00 AM PDT | VentureDeal
   Newton, Massachusetts  --  TechTarget (NASDAQ: TTGT) has announced the launch of a new suite of technology marketing solutions.

Called SPOKE, the “Intelligence-Driven Branding” solutions promise to enable technology markets to target online branding to buyers based on their active IT projects and explicit purchase intent.

The solution is powered by TechTarget’s Activity Intelligence platform and the company says it increases the relevance of brand offerings to target audiences.

TechTarget claims increases in interaction rates of 150% - 200% versus industry averages.

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