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Xaxis And GumGum Launch In-Image Ad Platform

Monday, September 22, 2014 5:00:00 AM PDT | VentureDeal
   New York, New York  --  Xaxis and GumGum have announced the launch of a programmatic product for purchasing in-image advertising.

Customers will be able to purchase ads via the programmatic platform by Xaxis which will feature GumGum's premium in-image inventory.

The benefit to advertisers is that it turns photographs on the web into potential marketing vehicles.

Xaxis customers will have first-look rights to inventory inside GumGum's system, including images related to special events such as movie award shows and major sporting events.

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