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Branch Metrics Banks $3 Million New Venture Capital

Thursday, September 25, 2014 5:30:00 AM PDT | VentureDeal
   Palo Alto, California  --  Mobile technology company Branch Metrics has secured $3 million in venture capital investment.

Branch has created a platform that "powers the links that point back to your apps for shares, invites, referrals and more", in order to drive higher conversions and deeper engagement.

Investors included New Enterprise Associates and individual investors.

The company did not divulge how it would use the funding proceeds.

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