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Bluecore Banks $6 Million Series A Funding

Friday, January 23, 2015 5:33:00 AM PDT | VentureDeal
   New York, New York  --  E-Commerce technology company Bluecore has landed $6 million in its first round of institutional venture capital.

Bluecore helps websites detect user behavior and provide automated email recipes such as cart abandonment and winback capabilities via its TriggerMail system.

FirstMark Capital led the round, which also included Felicis Ventures, Founder's Co-Op and Bullet Time Ventures.

The company said it would use the funding to scale its product, expand key functional teams and invest in customer service initiatives.

Bluecore was previously known as TriggerMail and changed its name  in conjunction with the funding announcement.

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