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XAPPmedia Partners With jacapps To Create JAX

Thursday, January 29, 2015 5:16:00 AM PDT | VentureDeal
   Washington, DC  --  Audio advertising technology company XAPPmedia has partnered with jacapps for a new advertising service.

Called JAX, the mobile audience premium advertising service will integrate the XAPP Interactive Audio Ad Service into the mobile platform created by Jacobs Media, jacapps.

The purpose of the integration is to allow commercial and public radio stations to monetize their mobile apps with XAPP ads.

JAX implementation will further enable consumers to connect with brands and engage with advertised offers delivered over mobile radio simply by voice-activated speech.

XAPPmedia says that voice-activated engagement can drive conversion rates up to five times higher than mobile banner ads.

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