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Lootsie Lands Seed Venture Capital

Friday, January 30, 2015 5:44:00 AM PDT | VentureDeal
   Culver City, California  --  Mobile advertising technology company Lootsie has secured $3.5 million in seed stage funding.

Lootsie has developed technology that it says "transforms the traditional mobile ad unit into something far more powerful - a reward."

Individual investors made the investment.

The company did not say how the funding proceeds would be used.

CEO Marc Mitchell co-founded the company in 2012 and was previously at UrbanDaddy.

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