San Jose, California -- Internet technology company Baynote has secured $1.4 million in new equity financing, according to an SEC regulatory filing.
Baynote helps guide users to the most useful content via its personaliztion engine.
The application detects implicit behaviors of customers and looks for patterns to better customize each experience.
Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.
Baynote is still seeking $78,000 in additional financing, according to the filing.