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FanDuel Selects TVSquared For Attribution

Thursday, February 12, 2015 5:17:00 AM PDT | VentureDeal
   New York, New York  --  Fantasy sports league technology company FanDuel has selected TVSquared to provide measurement and improvement of advertising campaigns.

The TVSquared system provides same-day television attribution on how each TV impression drives revenue.

Aspects measured include online, mobile and second screen and how they relate to advertiser television buys.

FanDuel said the new partnership will enable it to receive spot by spot response data from local network up to national cable level in order to help advertisers understand and measure conversion rates.

The TVSquared platform is a self-service system, providing advertisers with near-real-time data.

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