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ChannelAdvisor to Support Facebook Product Ads

Wednesday, February 18, 2015 5:03:00 AM PDT | VentureDeal
   Research Triangle Park, North Carolina  --  ChannelAdvisor Corporation (NYSE: ECOM) announced that it would support Facebook's dynamic product advertisement capabilities.

As an expansion of its digital marketing solution, the new advertising capability will help retailers more easily promote their products on Facebook.

The new system will enable retailers to serve more relevant advertising to Facebook's 1.4 billion registered users.

The ChannelAdvisor Digital Marketing data transformation engine will provide functionality to retailers to more easily explore feed-based destinations such as retargeting providers and affiliate networks.

SKU-level performance reporting across those programs is also available.

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