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Reverb Technologies Launches Insights Tool

Wednesday, February 25, 2015 5:00:00 AM PDT | VentureDeal
   Palo Alto, California  --  Reverb Technologies announced the launch of a new audience and content analytics application.

Called Reverb Insights, the tool enables publishers to "gauge content performance, understand audience interests at broad and granular levels and see differences between content produced and content consumed."

The system is based on the company's Interest Graph, which helps publishers to understand what their users want at scale and at single user granularity.

Investor Mike Maples said that the technology is the "first step to true web personalization" for individual users and the content they wish to consume.

The end result for the publisher is increased audience engagement and opportunities for monetization.

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