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Facebook Videos Were One Quarter of Super Bowl Views

Wednesday, February 4, 2015 5:18:00 AM PDT | VentureDeal
   Boston, Massachusetts  --  Facebook videos accounted for 25% of all Super Bowl views, according to a report by content advertising company Visible Measures.

The company says that the results of its analysis of the Super Bowl show a significant shift in video content advertising and consumer attention.

Previously the online activity has been dominated almost solely by YouTube.

Visible Measures said that Facebook provided 54% of  viewership for the top performing campaign of the Super Bowl, Budweiser's Lost Dog.

The company utilized its MRC accredited viewership metric, True Reach, to determine the results.

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