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GoPro Launches Traces App Campaigns

Thursday, March 19, 2015 5:00:00 AM PDT | VentureDeal
   Austin, Texas  --  Video electronics maker GoPro (NASDAQ: GPRO) has announced the launch of campaigns utilizing the Traces messaging app.

The app turns messages into real adventures by allowing people to share and discover content by being in the original location of the content being sent.

The application "brings together elements of GPS, mobile messaging and augmented reality" and the recipient of the message has to be in the right location at the right time in order to unlock the message.

GoPro is launching a number of scavenger hunts in conjunction with the SXSW conference, providing users with GoPro an exclusive access to SXSW events.

The app is currently in use in Austin, London, San Francisco and New York.

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