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Kochava Launches Optimization Beacon

Monday, March 2, 2015 5:00:00 AM PDT | VentureDeal
   Sandpoint, Idaho  --  Mobile advertising technology company Kochava has announced the launch of a new statistical learning tool.

Called the Kochava Optimization Beacon, the technology will enable advertisers to "automate the efficiency of their mobile ad campaigns."

The goal of the system is to help advertisers deliver the right advertisement to the right mobile user at the right time.

Kochava says this is the first instance of such a tool available as an "off-the-shelf" service.

The company also announced the acquisition of InferSystems, a mobile predictive analytics software company.

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