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Boomerang Commerce Launches New Testing Platform

Thursday, April 16, 2015 5:14:00 AM PDT | VentureDeal
   Sunnyvale, California  --  Price optimization technology company Boomerang Commerce has announced the launch of a new retail pricing application.

Called the A/B Testing Platform, the system "enables retailers to rapidly test various pricing strategies and optimize prices for revenues."

The company says that traditional retail price testing takes months to obtain results, whereas it system can dramatically reduce the time to conclusion.

While the platform has been in beta, it has helped users improve price perception and increase revenue and profits over millions of SKUs.

The application is available to existing customers as part of their service subscription.

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