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Postmedia Launches Native Advertising Platform

Friday, April 24, 2015 5:14:00 AM PDT | VentureDeal
   Toronto, Canada  --  Digital media technology company Postmedia has announced the launch of a new native advertising platform.

Called Postmedia Content Solutions, the platform enables brands or agencies to create targeted campaign executions at both the national and local level throughout Canada.

The company also said that it has a dedicated Postmedia Works team that can provide clients with editorial-style storytelling services.

In addition, Postmedia Labs, which is a team that works with communities, will be included in the mix with advertisers to create social engagement experiences for their audiences.

Native Advertising will be clearly labeled to distinguish between it and pure editorial copy.



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