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YP Expands Digital Advertising Offerings

Tuesday, April 28, 2015 5:00:00 AM PDT | VentureDeal
   New York, New York  --  Marketing technology company YP has announced the expansion of a new solution for brand advertisers.

Called YP Audience Extension, the capability enables advertisers to "identify potential customers [and] expand the reach of their online display campaigns."

The company said that the fragmentation in digital media has made it more difficult for companies to holistically connect with their potential customer base.

The new system is essentially a behavioral retargeting application that uses anonymized search data to identify potential customers.

YP said that it has more than 2.3 billion searches each year across its network of properties.

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