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Extreme Reach Grabs $56 Million Venture Equity

Friday, June 26, 2015 5:46:00 AM PDT | VentureDeal
   Needham, Massachusetts  --  Digital media technology company Extreme Reach has received $56.5 million in new venture capital funding, according to an SEC regulatory filing.

Extreme Reach has developed a video advertising platform that enables advertisers and agencies to manage their video campaigns across all video mediums.

Investors in the financing were not disclosed.

The offering was made on June 15 in conjunction with a business combination transaction that the company subsequently announced as the acquisition of Talent Partners, a company that provides behind-the-scenes advertising services such as monitoring TV networks to determine after royalty payment amounts.

Extreme is backed by a syndicate of venture capital  and private equity investors.

Chairman and CEO John Rowland co-founded the company in 2007.

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