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Starbucks And Lyft Announce Partnership

Thursday, July 23, 2015 5:01:00 AM PDT | VentureDeal
   Seattle, Washington  --  Starbucks Coffee Company (NASDAQ: SBUX) and transportation marketplace Lyft have announced a multi-year partnership deal.

Under the terms of the deal, Lyft drivers will have the option of becoming rewards loyalty program gold status members.

Additionally, both riders and drivers will have the opportunity to earn Starbucks loyalty stars redeemable for food and beverages.

The two companies also said that later this year they will explore ways to improve transportation options for Starbucks employees.

Lyft currently offers its transportation services in over 65 US cities.

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