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Rdio Launches Promoted Music Experiences

Tuesday, August 25, 2015 5:14:00 AM PDT | VentureDeal
   San Francisco, California  --  Global music streaming service Rdio has announced the launch of a new initiative to better connect brands with music fans.

Called Promoted Music Experiences, the native advertising solution aims to improve targeted advertisements with music enthusiasts through the company's personalized listener experience.

Rdio originally partnered with Hard Rock Hotels & Casinos to launch its new service.

The service features branded stations for select advertising partners, branded profiles and branded home stories.

The program seeks to utilize curation and native promotional placement to help advertisers improve their results with the company's 35 million songs and diverse audiences.

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