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Adara Adds $23 Million Venture Capital Equity

Tuesday, September 15, 2015 5:01:00 AM PDT | VentureDeal
   Mountain View, California  --  Digital technology company Adara has secured $23 million in venture capital and strategic investment.

Adara has developed technologies that help make online display advertising more effective for advertisers.

The company utilizes its proprietary data and audience segmentation methodologies to help advertisers choose precise audience targets for specific offers.

World Innovation Lab led the round, which included previous investors August Capital, Morgenthaler Ventures, ONSET Ventures and QuestMark Partners.

Adara said it would use the funding to accelerate its expansion and product development globally, especially in Asia.

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