Middlebury, Vermont -- Software developer Faraday has landed $2.5 million in new equity venture capital investment, according to an SEC regulatory filing.
Faraday has created an "audience management platform" that enables businesses to utilize a variety of data sources and predictive analytics to build high-quality direct marketing lists.
Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.
A total of 17 investors participated in the offering.
Faraday is still seeking $29,000 in additional financing, according to the filing.