Minneapolis, Minnesota -- Marketing technology company OptiMine Software received $532,000 in new equity venture capital funding, according to an SEC regulatory filing.
OptiMine has developed omni-channel marketing analytics and optimization technologies that help marketers increase their ROI.
Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.
A total of 22 investors participated in the offering.
OptiMine is still seeking $68,000 in additional equity investment, according to the filing.
CEO Matt Voda has been with the company since April 2014 and was previously the Chief Marketing Officer.