Ambler, Pennsylvania -- Internet marketing technology company Jornaya (FKA LeadiD) has secured $10 million in its second round of institutional venture capital investment.
Jornaya helps businesses to witness their "consumer's buying journey first-hand, not just on your website, but everywhere s/he has been across the digital landscape."
Edison Partners led the round, which included other undisclosed investors.
The company said it would use the funding proceeds for its growth initiatives.
CEO Ross Shanken founded the firm in January 2011.