Oakland, California -- E-Commerce technology company Hingeto has landed $1.7 million in new equity venture funding, according to an SEC regulatory filing.
Hingeto has created what it calls a "pre-sell platform that enables established fashion brands to sell every past and future product without inventory risk."
The company aims to "turn customers into assets, empowering them to fund production, predict demand and find more customers."
Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.
A total of nine investors participate in the offering.
Hingeto is still seeking $219,000 in additional financing, according to the filing.