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FitAd Launches Wearable Advertising Platform

Wednesday, December 17, 2014 5:16:00 AM PDT | VentureDeal
   New York, New York  --  Advertising technology company FitAd says that it has launched what it calls the first-ever mobile and wearable advertising platform.

Designed for fitness and health oriented brands and publishers, the platform delivers targeted advertisements to its network that extends to 50 million monthly app and mobile site users.

The company cited recent research that indicates that fitness application usage is growing 87% faster than the overall app market.

Companies can participate in its network in three ways, via a software developer kit, in its private marketplace or with access to seasonal and event driven sponsorship opportunities.

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