The Walt Disney Way - There's No Substitute for Industry Expertise

Published: 2/13/2007 11:04:40 AM

Walt Disney immersed himself in the industry of entertainment.  There really isn't any substitute for spending the necessary time to understand the dynamics of your chosen industry.

Even if you're a sales rep focused only on making your quota by month-end, you can benefit by learning more about your industry.  Are there publications you can read, people you can initiate contact with to ask questions or become a mentor to you?  Are there conferences and trade shows that you can go to in order to expand your contacts within the industry or segment that you operate in.  These sources of information and contacts can be invaluable ways to differentiate yourself from others who are less knowledgeable about the industry.

As a business owner, you can never know everything about your industry.  Competitive intelligence is always outdated.  Staying in touch with what is going on in the far flung corners of your industry isn't easy, but it's what will separate you and your company from the pack.

Don Jones


Don Jones
CEO, VentureDeal

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