Marketing Mistakes Start Ups Make

Published: 4/2/2007 11:09:52 AM

Many start ups make the mistake of accepting early customers or partners just because they can get them, whether it's through luck or because of a prior relationship.

These customers may or may not be advantageous to the firm's goals at the early stage.  Since testimonials and references are two of the most valuable marketing tools that easy stage companies can use, having them from companies that are not strategic to the start up makes little sense.

In fact, not only is it important to have good early references, it is even more valuable to have "marquee" references.  These are industry leading companies, influential thought leaders that other companies notice.

It isn't enough to get references or pilot programs with just any companies, it is important to focus on the right companies that will smooth the way for future sales growth.

Don Jones


Don Jones
CEO, VentureDeal

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