Marketing Mistakes Start Ups Make

Published: 4/11/2007 9:54:24 AM

Among the many mistakes that are common with start ups is not understanding the customer's buying preferences.

This can take the form of a variety of concepts - what kind of pricing model the customer prefers, or what kind of channel the customer prefers to buy from.

For example, pricing models vary widely - they can be advertising, subscription, subscription plus maintenance fee, outright sale, retainer-based, hourly billing, project-based quotation, sale-leaseback, etc.  I'm sure I'm missing some other variations. 

I know of one online database that charges by the hour.  Why?  Because their customers are attorneys, who pass the charges through to their customers via their hourly billing process.  The key for you is to learn how your customers prefer to purchase and adjust your model accordingly.

Channels vary widely and the same lesson applies here as well.  Gain an in-depth understanding of how, where and when your customers want to buy and you will make it easier for them to buy from you.

Don Jones


Don Jones
CEO, VentureDeal

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