Presentation Mistakes Start Ups Make

Published: 4/23/2007 8:32:36 AM

As part of the "Mistakes Start Ups Make" series, I'm adding some insights about presentation mistakes.

One mistake that stood out loud and clear recently in an otherwise fine presentation was answering the simple question, "Who's your competition?"

The entrepreneur provided a vague, ambiguous non-answer.  He didn't mention any names and didn't go into any detail about the structure of the industry.  Apparently he wanted us to believe that there was no competition, no industry structure and no opportunity for adjacent companies to move into his space.

Big mistake.  By not answering the question directly, it looked like he was either unprepared, dismissive or simply not knowledgeable about a fairly large issue related to the future success of his company.

The moral of the story is to do your homework on the competition and be prepared to answer questions about specific competitors as well as the general competitive landscape.

Don Jones


Don Jones
CEO, VentureDeal

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