Marketing Mistakes That Startups Make

Published: 6/4/2007 12:44:04 PM

One marketing mistake that is common among startups is neglecting to view their product or service launch as a process, rather than a one-time event.

A single national press release doesn't equal a product launch.  Startup entrepreneurs need to think in terms of at least the first 9-12 months.  How will the company keep the spotlight on itself and its product or service after the initial launch?

At a minimum, press releases need to be issued at least once per quarter.  Anything less and you risk looking stale.  Media outreach over time should be organized.  Planned system upgrades should be announced as they occur and successful customer wins made known to the market.

The launch should be viewed as the beginning of the beginning, as part of a longer term plan to educate the marketplace about your solution to their problem.

Don Jones


Don Jones
CEO, VentureDeal

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