Think Like A Virus

Published: 11/12/2007 11:21:45 PM

I went to a viral marketing talk yesterday by the CEO of  I've been to several viral seminars by others and they've all been disappointing - they haven't illuminated much - sort of like a faint, annoying light bulb that isn't bright enough to allow you to read.

The talk I just went to was a little better.  A few interesting points were the ideas of:

1.  Making something that will entertain, delight or shock people
2.  Making it easy for people to pass it along - using email, RSS or recommendation engines such as Digg and
3.  Make it simple.

Another concept is tying the thought virus to the main differentiator of your product or service and then getting into the "mental space" of your target users.  How do you get into someone else's mental space?  The last understanding the needs and behaviors of your target market.

All of this isn't easy to put together, but I hope it provides a little more light on the matter.

Don Jones



Don Jones
CEO, VentureDeal

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