As the CEO of VentureDeal, I get contacted a lot by
entrepreneurs seeking information and advice on "the secret" to
getting in touch with the right venture capitalists for their fledgling
company. My answer usually contains two parts:
1. Find the right VCs to focus on. This is where the VentureDeal
database comes in handy. It tells you the firms and most importantly, the
individual partners who are active in your industry. You can also find information about whom to approach by connecting with your network, people in your industry, etc.
2. Contact the VCs. The best way to contact VCs is through an introduction, by
your well-connected attorney, accountant or consultant. The next best way
is to network heavily and find them at conferences or seminars. The least
best way is "over the transom", or contacting them directly with no
introduction. VCs will fund deals that come this way, though not as many as the deals they source through trusted contacts.
So that's the basic concept. It's two steps: first, define who your
targets are and second, go after them in the most advantageous way possible.