Launch Marketing 101

Published: 6/4/2008 10:50:04 AM

I've blogged about this before, but Seth Godin has a good piece about launching your product or service.

Launching is the beginning of a process, not an end in itself.  It's easy to get tied up into making a big splash.  It can be helpful to get lots of buzz, but it needs to be followed up with a consistent campaign, otherwise your product or service will look like a flash in the pan.

Don Jones



Don Jones
CEO, VentureDeal

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