It's About The Milestones!

Published: 8/27/2008 10:38:26 AM

One of the things that new entrepreneurs frequently get wrong is how much money they're going to need for their next funding round and how that translates into their company plan.

What I tell startup founders is to think in terms of "milestones and money." In other words, a startup plan should state very clearly what the company expects to achieve with how much money.

From an investor's perspective, they want to know what their money is going to get them, whether it is company performance, valuation inflection or other metrics.

So think very carefully about what your company will provide prospective investors, and in what time frame.


Don Jones



Don Jones
CEO, VentureDeal

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